Top Skincare Trends to Try in 2025

woman holding flower

Looking for a way to power up your skincare routine and make your regimen feel more exciting? Keep reading as Vivo Per Lei shares the most worthwhile skincare trends to try in 2025:

Skincare Minimalism

The 10-step Korean skincare routine has had its moment – skincare minimalism is now the aim of the game. This is a trend that has been gaining traction throughout 2024 and is set to dominate the new year. In a move away from long and complicated skincare regimens, people are now looking to strip back their skincare routine. They’re taking a much more minimalist route, hence the nickname ‘skinimalism’.

At its most extreme, this would consist of just two or three products used twice a day; a cleanser, a moisturizer, and a sunscreen. However, this will only just about maintain skin that’s already healthy – if you have any visible skin concerns that you’re looking to target, you’ll need to add in a couple of extra products, such as exfoliators, toners, and serums. 

Either way, if your skin has been looking red, inflamed, or irritated lately, taking the ‘less is more’ approach is definitely worth a try in 2025. A shorter skincare routine with fewer active ingredients will have your skin feeling much calmer and happier.

Multifunctional Products

24K Caviar Gold Serum 2

Of course, if you’re trying to keep your skincare routine short and sweet, it can help to have a few multifunctional products to turn to. This way, rather than needing three separate products to target three different skincare concerns, you can simply use one that will help with all.

The Vivo Per Lei 24K Gold Caviar Serum showcases skincare multi-functionality at its finest. It contains retinol, an ingredient that has been proven to diminish the visibility of fine lines, give the skin a smoother-feeling texture, leave the skin looking brighter, and more. Retinol is joined by several hydrating ingredients, from sodium hyaluronate to beta-glucan. These will leave your skin looking fuller and more volumized. Meanwhile, amino acids and snow fungus extract will keep your skin barrier feeling supported. As you’re about to find out, this is another trend that you’ll be hearing plenty about in 2025…

Barrier-Targeted Products 

Marine Ultimate All Skin Cream

The skin barrier became a much bigger focus in 2024, and it won’t stop there. More and more people are realizing how paying more attention to the skin barrier then translates into fewer visible skin concerns overall. 

As a result, you can expect to see plenty of barrier-targeted products hitting the shelves. These are formulas that contain ingredients that are known for leaving the skin barrier feeling fortified, just like the Vivo Per Lei Marine Ultimate All Skin Cream. This moisturizer is formulated with shea butter, a natural ingredient (yet another trend!) that’s packed with fatty acids and other barrier-loving compounds. This cream also contains sodium hyaluronate, squalane, polyglutamic acid, mushroom extract, and vitamin E. All of these ingredients are known for leaving the skin barrier feeling stronger.

Farm-to-Face

Pumpkin and Collagen Day Cream

With natural ingredients steadily rising in popularity in recent years, the farm-to-face trend has made an appearance before. This one is all about skincare products that contain natural yet potent ingredients – powered by Mother Nature. After all, it’s no secret that many of the plant extracts out there can rival the effects provided by certain lab-produced ingredients. This makes it important to know what’s what when it comes to your skincare.

If you’d like to add a touch of farm-to-face goodness to your skincare routine, check out the Vivo Per Lei Pumpkin and Collagen Day Cream. With pumpkin seed oil, which is known for brightening the complexion, aloe vera, which is exceptionally hydrating, cucumber fruit extract, which is packed with antioxidants and more, your skin will be soaking up a botanical bounty. At the same time, it doesn’t shun science. Sodium hyaluronate, polyglutamic acid, and collagen balance the natural ingredients out to provide a moisturizer that quickly gives the skin a smoother, tighter, and more radiant finish.

Upgraded Body Care

Citrus Glow Body Butter

All too often, skincare focuses on the face. In many ways, this is understandable. The face is usually what people first see when they look at you. 

However, the skin on the body is important too…and people are starting to realize this. A trend that many experts coin ‘faceification’ is set to take the industry by storm in 2025. Unlike ‘skinification’, a previous trend that encouraged people to create a skincare routine for their bodies, ‘faceification’ is all about taking things one step further. How? By fully upgrading your entire body care routine. The aim is to make it just as comprehensive as your facial skincare routine.

Browse the body care products available from Vivo Per Lei and this trend becomes easy to embrace. Start with the Hemp & Spirulina Moisturizing Shower Gel, which can be found in the Fresh Body Set – Hemp & Spirulina. Hemp seed oil is incredibly hydrating, loaded with skin-softening fatty acids, and brimming with powerful antioxidants. Meanwhile, spirulina brightens and tightens the look of the skin while soothing the feeling of inflammation.

Once you’ve cleansed your body, follow up with the Vivo Per Lei Charcoal & Mineral Mud Body Scrub. This will buff away any dead skin to leave your body looking smooth and polished. Then, follow up with one of our exquisite moisturizers. The Citrus Glow Body Butter will leave the skin on your body feeling completely revitalized, showing just how beneficial this trend can be!

Overnight Face Masks

Marine Revitalize Leave On Hydrating Mask

Whether it’s down to people trying to simplify their skincare routines or simply because they realize how great these products can be, the fact that overnight face masks are going to be trending in 2025 is excellent news! Overnight face masks are concentrated formulas that, just like other face masks, can bring about some big improvements in the skin. However, since these remain in contact with the skin for hours, the ingredients have more time to absorb. This means that they can provide even better results.

If you’re on the hunt for a new overnight mask, give the Vivo Per Lei Marine Revitalize Leave-On Mask a try. This mask is swimming with a number of marine-derived ingredients. A variety of different seaweeds provide hydration and antioxidants. Meanwhile, sea silt extract soothes the feeling of inflammation and gives the skin a more elastic finish. You’ll notice several other beneficial ingredients in this mask too, from sodium hyaluronate to jojoba esters. Apply it once or twice a week as part of your evening skincare routine and your skin will look beautifully radiant the next morning.

A Focus on the Eyes

collagen eye firming cream 2

The eyes are known for being the focal point of the face. However, 2025 sees them becoming a focal point in skincare too. Keeping your eye area looking firm, smooth, and bright can have a transformational effect on the rest of your complexion. It can make your entire face look younger and more luminescent.

While there definitely hasn’t been a shortage of eye care products to choose from, you can expect to see formulas becoming more diverse in 2025. Rather than focusing on a single eye area-related issue, 2025’s hottest eye care products will be embracing the multi-functionality trend. This will enable them to help the eye area in multiple ways so that you don’t need to invest in multiple eye care products.

The Vivo Per Lei Collagen Eye Firming Cream is a great example. This eye cream is fantastic at hydrating the skin. This is thanks to ingredients like jojoba seed oil, sodium hyaluronate, collagen, and hemp seed oil. Meanwhile, it’s loaded with antioxidants to reduce the visibility of fine lines, with grapefruit extract, elderberry extract, butcher’s broom extract, and licorice root extract providing a vast array. The latter also happens to be revered for how it lightens the look of dark circles and hyperpigmentation. The end result is an eye area that looks smoother, firmer, bouncier, and brighter.

Gender-Neutral Skincare

Gender-neutral skincare has slowly become more popular in recent years. Experts predict that the concept will really take off in 2025. More people will become tempted to try these products, greatly increasing demand. This will then sway more skincare brands into creating their own gender-neutral formulas.

It’s true that there are a few key differences between male and female skin. This is why, at Vivo Per Lei, we have a few products designed specifically for the male market. However, for the most part, the rest of our products can be enjoyed by all. Our formulas focus on bringing together cutting-edge ingredients to target specific skin concerns, whether those skin concerns happen to be on male or female skin. 

A Preventative Approach

Aloe Soothing Facial Serum

In many ways, this trend ties in with the barrier-focused trend that we discussed earlier. Giving your skin barrier plenty of love and attention is essentially the same as taking a preventative approach to skincare. 

Of course, if you’re already struggling with a few major skin concerns, it may be a bit late for prevention. However, for everyone else, jumping onto this trend can really help to preserve the integrity of your complexion. It will slow down the appearance of aging before it fully takes hold, which is much more effective than trying to fight the visible signs of aging once they’ve already set in. 

If you would like to take a more preventative approach to your skin, the Vivo Per Lei Aloe Soothing Facial Serum will help. A lack of hydration, along with inflammation, is often behind so many of the visible skin concerns that people experience, and this product will help to rectify that. Aloe vera is revered for soothing the feeling of inflammation. It’s also an incredibly hydrating ingredient, with these effects boosted by the inclusion of sodium hyaluronate and amino acids. This is a product that brings together so many of the trends that we’ve featured above. It would be a great addition to any skincare routine!

Summary

As you can see, 2025 is set to be filled with so many exciting skincare trends. If you’ve been looking for a way to take your own skincare routine to the next level, the above trends all hold plenty of promise and are well worth trying! 

Click here to explore more bestselling skincare products from Vivo Per Lei.


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