Top 9 Skincare Trends to Watch in 2024
Like to stay up to date when it comes to the latest and greatest skincare trends?
Join Vivo Per Lei as we share nine skincare trends to keep an eye out for this year!
1) Natural Ingredients
Natural ingredients have been trending for a while now, and this shows no signs of slowing down in 2024. Instead, people are clamoring even more for products containing natural ingredients, and it’s easy to see why!
Nature has some incredible skincare ingredients to provide. There is also now plenty of science out there to back up the efficacy of these natural compounds, which is why they’re more popular than ever.
At Vivo Per Lei, we incorporate natural ingredients into each one of our products. With that said, some contain more than others, such as the Marine Sensitive Facial Hydro-Gel from Vivo Per Lei. This lightweight gel moisturizer is packed with extracts from lilies, lotuses, peonies, bamboo, and more. This has created an exotic blend that hydrates and calms the complexion while leaving the skin barrier feeling enhanced.
2) Unique Formulations of Actives
Certain skincare actives, such as retinol, have been around for a while. There are plenty of studies confirming how great these ingredients are, which is why they’ve become a mainstay in the industry.
However, skincare brands are constantly trying to push the boundaries. This means that in addition to researching new and alternative active ingredients, we also put a large amount of focus into creating unique formulations with the existing actives that we all know and love.
Case in point; the Vivo Per Lei 24K Gold Caviar Serum. This formula harnesses the power of retinol in a cutting-edge way. For starters, it’s an encapsulated serum. When dealing with actives like retinol, this is often the best way to go. It keeps each dose of the serum protected from air/light exposure and, to some extent, temperature fluctuations. As a result, the active ingredients within stay potent for longer.
Other than its encapsulated nature, this serum also stands out because of its advanced ingredient combination. Retinol is joined by snow mushroom extract (another of 2024’s skincare trends), silk amino acids, fig extract, sodium hyaluronate, and caviar extract. All of this leads to a serum that’s extremely hydrating while also capable of brightening, firming, and reviving the complexion.
3) The Rising Impact of G-Beauty
You’re likely familiar with K-beauty, which hasn’t gone anywhere. In fact, many of this year’s skincare trends are K-beauty-focused.
However, 2024 has seen another country have a major impact on the beauty world; Germany. Affectionately referred to as G-beauty, this trend is all about high-quality skincare products with clean and minimal ingredient lists.
Vivo Per Lei’s Aloe Soothing Facial Serum would be a good example of a product that adheres to G-beauty ideals. This formula contains just a handful of ingredients, each one benefiting the skin in its own unique way. Better yet, it’s all about hydrating and soothing the feel of the skin rather than providing harsh actives. Once again, this perfectly encompasses the G-beauty concept!
4) Kojic Acid
Often, certain ingredients become a trend of their own, with 2024 seeing kojic acid take center stage. Kojic acid is a naturally occurring chemical that comes from various types of fungi. It’s also a byproduct created by the fermentation of rice wine and soy sauce. Either way, this substance can be a game-changer for the complexion.
How? Because of its incredible ability to lighten the look of dark spots and other forms of hyperpigmentation. Kojic acid targets the appearance of excess melanin in the skin, making those darker areas look lighter and more even. It ties in well with all of the skincare trends relating to natural ingredients, particularly since its effects are comparable with some of the more harmful chemical skin-lightening ingredients out there.
This is why kojic acid is one of the main ingredients in the Vivo Per Lei Dark Spot Corrector Serum. This serum brings kojic acid together with other ingredients that also help to lighten the visibility of hyperpigmentation, including glycolic acid, niacinamide, vitamin A, and peptides. It’s a blend that works quickly to even out and brighten the complexion!
5) Psychodermatology
It’s no secret that the skin and the mind are strongly linked, so much so that an entire new field has arisen to deal with this connection; psychodermatology. A mingling of psychology and dermatology, psychodermatology is all about improving the complexion by boosting the mind and mental health.
How will this help your skin? Well, if you’re suffering from acne, rosacea, eczema, psoriasis, or any other inflammatory skin condition, you’ll notice that your symptoms start to calm and flare-ups become less common.
Sounds good, right? It gets better…
While nothing quite beats a visit to a professional psychodermatologist, there are plenty of steps that you can take yourself at home to embrace the concept of psychodermatology in your life. Practicing mindfulness, relaxation techniques, and meditation are great places to start. A holistic lifestyle, meaning a healthy diet, plenty of sleep, and regular exercise, will also help to keep your mind, and therefore also your skin, feeling healthy.
6) A Focus on Beauty Sleep
This trend is partly down to the trend that we discussed above, with sleep being a big part of psychodermatology. However, quality sleep is so important that 2024 has seen this topic rise to the top of the most talked-about skincare trends.
What’s the big deal about beauty sleep? While many assume that their skin sleeps when they do, the opposite is true. Instead, while you’re asleep, your skin cells are hard at work. This is when they repair, regenerate, and revive your complexion, meaning that a lack of quality sleep stops them from doing this quite so effectively.
With more and more people realizing this, a greater amount of attention is being placed on sleep routines. People are also focusing more on their evening skincare regimens, recognizing that this is their opportunity to keep their skin cells feeling supported and boosted during all of those vital nightly tasks.
This is something that the Vivo Per Lei Marine Revitalize Leave On Hydrating Mask can really help with. Although this no-rinse mask can be used at any time of day, you’ll see amazing results if you use it in the evening before bed. Thanks to its numerous hydrating ingredients, you’ll be countering all of the moisture loss that takes place overnight, ensuring that you wake up to skin that looks soft, volumized, and radiant.
7) Glycerin
We’ve already talked about kojic acid but here’s another ingredient that has become a trend of its own; glycerin. Now, glycerin is nothing new – it was originally discovered by accident in 1779! Over the years, it has played an increasingly important role in skincare – chances are that it’s in several of the skincare products that you already own.
Why is it such a popular ingredient? Because of how hydrating it is. Glycerin is a humectant, meaning that it has moisture-binding properties. It quickly provides the complexion with water, leaving skin cells feeling quenched and capable of functioning to their full potential.
Lately, glycerin has been pushed to the side by hyaluronic acid, which is also a humectant. Many consider hyaluronic acid to be the superior ingredient of the two, but this isn’t actually the case. In fact, several studies point to glycerin as the better ingredient for hydrating the skin. This is down to how it works well in both high-humidity and low-humidity conditions, whereas hyaluronic acid does best in high-humidity environments.
As we mentioned, glycerin is an ingredient that’s relatively easy to find. You’ll notice it in several Vivo Per Lei formulas too, including our Anti-Aging Face Cream. This moisturizer combines glycerin with other humectants, including sodium hyaluronate and peptides, giving you the best of all worlds!
8) Body Love
How much time do you spend caring for the skin on your body, compared to the skin on your face? If your facial skincare efforts surpass your body care efforts in a big way, 2024 is when this could all change…
One of the most interesting skincare trends of this year is the focus on body skincare. Consumers are increasingly seeking out ways to achieve a head-to-toe glow and are putting together fully-fledged skincare routines for their bodies in an attempt to do so.
If you would like to do the same, we have several products at Vivo Per Lei that will help you to give your body some TLC. Start in the shower with our Twilight Lavender Body Wash, before following up with one of our Hemp Body Scrub. Once you’re out of the shower, slather your body with either the Soothing Eucalyptus Body Lotion or the thicker and richer Matcha Purifying Body Butter. Our Rose Flower Body Oil is also a great way to leave your skin looking luminous and radiant!
9) Algae for Hydration
We’ve already talked about how beneficial glycerin can be for hydrating the skin. However, there’s another hydrating ingredient that has been making its way into the spotlight; algae extract.
Just like glycerin, algae acts as a humectant, binding moisture to the skin. It may not be quite as effective at this as glycerin but it comes with the added bonus of being packed with so many more nutrients. These aquatic plants have a very rich nutritional profile, more so than many land-based plants.
This is why you’ll find various algae extracts in several Vivo Per Lei products, with the Hemp & Spirulina Fresh Body Set from Vivo Per Lei being one.
Keeping an Eye on Skincare Trends
Do you really need to pay attention to all of the different skincare trends out there? If you already have a routine that you’re happy with and that can’t be improved, then no, not necessarily. However, if you know that a couple of tweaks could help to take your routine to the next level and drastically improve your complexion as a result, staying abreast of the latest skincare trends is a great way to learn more about what’s new in the industry, so that you can make the very best decisions for your skin.
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